The (SLASSCOM) recently released a report on the state of entrepreneurship in the country. According to the report, 225 entrepreneurs fall into the category of "startups," and 75% are between the ages of 25 and 35. These startups have positively impacted the economy, with revenues totaling more than LKR150M.
In order to compete with global competitors, several Sri Lankan tech companies are focusing on developing innovative products that are unique and valuable. Creating a solid branding strategy and marketing their products effectively in the global market is how many of these firms haven't failed to stand out from the crowd.
Developed in 2014 by Jiffry Zulfer, Pickme is a mobile app designed to provide an easy way for people to find rides. Pickme is currently competing globally with other ride-sharing companies like Uber, Lyft, and Didi. It is available in over 300 cities in over 60 countries.
Pickme has been successful in branding its company by creating a unique and recognizable logo targeting a specific demographic and creating a sense of urgency among its customers.
Since Pickme is smaller than Uber and Lyft, it often has a limited reach in terms of cities and availability. Pickme also offers a unique feature in that it allows riders to choose their drivers, which gives riders more control and a more personal experience.
Out of several successful USPs that PickMe has used, One is the company's focus on the customer's experience, which has helped it escalate.
Additionally, PickMe's technology has helped it be at the forefront of the industry, providing an efficient and convenient way for customers to book a taxi. Lastly, the company's strong partnerships with taxi companies and drivers have helped it grow its network and coverage.
Helapay is a mobile payment system founded in March of 2014 by Dhanika Perera. It is a payment processing company that allows businesses to accept payments from their customers online and in-store. It offers a variety of payment processing solutions, including credit and debit card processing, e-commerce solutions, and mobile payments.
The introduction of Helapay in Sri Lanka benefits the people by providing them with a more convenient and affordable way to send and receive money. With Helapay, people can send and receive money anywhere without having to go through a bank.
Helapay's branding strategy is based on its unique value proposition — to provide a simple, fast, and low-cost payment solution for businesses of all sizes. It also offers a lower-cost alternative to traditional payment methods such as credit cards and PayPal.
The company has built a strong brand around its innovative technology and easy-to-use interface. Helapay has a strong presence on YouTube, where it publishes product tutorials and interviews with customers.
Helapay's competitors include PayPal, Stripe, and Square. It is competing with its global competitors by providing a mobile payments solution that is easy to use and available in multiple countries.
The company's competitive advantages include its large merchant base and its partnerships with major payment processors. Helapay is also developing new features that will make its solution more appealing to customers.
24/7 Techies, founded by Dilendra Wimalasekere, is a website that provides technology-related news and information. It also offers a directory of Sri Lankan technology companies and services.
The global competitors of 24/7 Techies include AskPCExperts, iYogi, TechSquads, and Geeks. Techies offers a wide range of services at affordable prices to compete against its competitors.
They also have a team of experienced technicians who are available 24/7 to provide support to customers and a live chat service that allows customers to get in touch with a technician within minutes.
Out of the few competitive marketing strategies that 24/7 Techies employ, one is to offer a wide variety of services. This allows them to appeal to a broad range of customers and increase their chances of getting referrals.
Additionally, they offer competitive pricing by frequently monitoring their competitor's rates. They also offer discounts and promotions to encourage customers to use their services.
The main difference between 24/7 Techies and its competitors is that it offers 24/7 live chat support from certified tech experts. Also, 24/7 Techies provides a money-back guarantee if you're not satisfied with the service you receive.
Founded by Ashan Whittall and Mariam Moosa, Quickee is a pickup and delivery services platform in Sri Lanka. Quickee was designed to help overcome the challenges of access and affordability faced by citizens.
Lately, Quickee.lk has grown into a popular platform for online shopping and third-party retail payment. Quickee's global competitors include Fonibo, Tumotorizado, Drive Yello, and Mart.NG. All these platforms are making in-roads into the digital asset market.
Quickee's branding and marketing strategy focuses on delivering a fast and convenient service to its customers. The company has invested heavily in developing a user-friendly website and mobile app, making it easy for customers to order and receive their food.
Quickee also offers discounts and promotions to customers to encourage them to use the service.
What differentiates Quickee.lk from its competitors is that it is the only online platform specializing in networking businesses and integrating them with a loyal and diverse customer base. Their e-commerce platform with express delivery, multiple marketing avenues, and top-notch customer care make them the best choice for everybody's everyday needs.
Payhere, founded by Dhanika, is a company that provides online payment solutions. PayHere is a payment gateway that enables merchants to accept online payments from customers via credit/ debit cards or direct bank transfers.
Sri Lankan merchants can use PayHere to accept payments from customers in Sri Lanka and abroad. PayHere offers a convenient, safe, and secure way for merchants to receive payments from customers.
Compared to other payment options, payments through the Payhere app are faster, cheaper, and have no fees. Setting up a Payhere account is a simple process.
Payhere's competitors include Mondido, Paytrail, SurchX, PingPong, etc. It competes against its global competitors by offering a variety of payment options. It also offers a mobile app that allows customers to make payments on the go.
Payhere's branding and marketing strategy focuses on providing a simple and convenient payment solution for businesses of all sizes. They offer a range of features and benefits that make it an attractive option for businesses, and they have a strong focus on customer service.
The importance of innovation and creativity is one of the many things that people can observe from Sri Lankan tech startups. Most companies are innovative, creative, and always looking for new ways to improve their products and services.
It's not surprising to see the growth of Sri Lankan tech companies, given the integrity, quality, and out-of-the-box thinking capacities held by the startups' owners and teams.
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